The most important model for Volvo in 20 years. So say those running the company, and we wouldn’t disagree. With the upheaval of a change of ownership, and years of models that are not quite good enough behind them, Volvo needs the V40 (which replaces both the V50 and S40 model lines) to compete with the established competition in every objective way rather than relying on Scandinavian chic to get it sales.











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