“No no,” says Torsten Müller-Ötvös, CEO of Rolls-Royce. I have just made the mistake of likening the Phantom Series II to something else within the motor industry. “It’s not a car,” he insists. “The Phantom is a luxury good. The rival is not another car; it might be jewellery, or a Swiss chalet, but not a car. The Phantom is how [the buyer] rewards themselves for a job well done, or as a gift to themselves.”











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