Hello members,


As part of a marketing research project for college, I have chosen to develop a marketing plan for the Porsche 911 and would like to get some first hand information from actual Porsche 911 owners based on the short following survey questionnaire. If you could please state the number of the question and your response, I would greatly appreciate your feedback.

1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?


2. How many other Porsche vehicles do you currently own?[/b]
[/b]


3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?

TV
Internet
Billboards
Word of mouth
Magazine


4. For U.S. owners - where is your primary residence located?

Midwest
Central
Southeast
Northeast
Southwest
Northwest

5. What is your profession?

Health-care industry
Executive
Sales
Business owner/partner
Marketing/Advertising
Automotive
Law/Legal
Retired
Student
Other

6. What do you enjoy doing in your free time?

Traveling
Driving/Racing
Sports/Fitness
Other

7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?

Style
Performance
Practicality
Price/Value
Other

8. Within what time frame (number of months) do you feel you will purchase your next Porsche?[/b]
[/b]

Thank you for your time,

Jordan

 

1.M
2.40-50
3.BMW
4.All of the above
5.Midwest
6.Law/legal
7.Sport/Fitness
8.Style, performance, brand loyalty

 

Jordan
1) M
2) 60+
3) Aston Martin
4) Magazine and W.O.M.
5) UK
6) Retired VP of Vehicle Manufacturing
7) Motor Sport, Working as a Volunteer for the under privileged
8) Performance with regard to Climate Change
Big Bob

 

[

1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?

Aston Martin V8



2. How many other Porsche vehicles do you currently own?[/b]
[/b]
Just one

3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?

TV
Internet
Billboards
Word of mouth 1
Magazine 2


4. For U.S. owners - where is your primary residence located?

Midwest
Central
Southeast XX CentralNC
Northeast
Southwest
Northwest

5. What is your profession?

Health-care industry
Executive XX
Sales
Business owner/partner
Marketing/Advertising
Automotive
Law/Legal
Retired
Student
Other

6. What do you enjoy doing in your free time?

Traveling
Driving/Racing
Sports/Fitness
Other XX

7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?

Style
Performance XXX
Practicality
Price/Value
Other XXX

8. Within what time frame (number of months) do you feel you will purchase your next Porsche?

Within 3 years
[/b]

Thank you for your time,

Jordan
[/quote]

 

Male- 60+


Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?


Corvette

How many other Porsche vehicles do you currently own?

Two



Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?

TV 3
Internet2
Billboards 5
Word of mouth 1
Magazine 4


For U.S. owners - where is your primary residence located?

Midwest
Central
Southeast
Northeast X
Southwest
Northwest

What is your profession?

Health-care industry
Executive
Sales
Business owner/partner
Marketing/Advertising
Automotive
Law/Legal
Retired X Law/Legal
Student
Other

What do you enjoy doing in your free time?

Traveling X
Driving/Racing X
Sports/Fitness X
Other

Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?

Style 2
Performance 1
Practicality 5
Price/Value 3
Other

8. Within what time frame (number of months) do you feel you will purchase your next Porsche?

???????????

 

1. None
2. 2 Total
3. Mags, Internet, TV, word of mouth, Billboards
4.Southeast
5.Healthcare
6.Driving/Racing
7. Performance, Style, Practicality,, Price
8. 1 year+/- 3 months

 

Jordan sorry but it's too much work answering these questions which quite frankly I think will get you nowhere.
Why not try spending a Sat. at a Porsche dealer and tell them your a student doing this thing...
I'm sure prospective owners and existing ones will be happy to chat with you.
You may find that it doesn't matter what they do for a living and that from a marketing standpoint it's all together different than what a typical "survey" may show.
Maybe it's a Porsche because of passion, to impress girls, for status, for driveability, for looks or maybe just because they always wanted one, etc.
Perhaps these people can give you some feed back, but I personally hate answering surveys.
Good luck!