As a matter of fact, there is no specific pattern[3] or rule when it comes to framing a link wheel. The effectiveness of the link wheel depends on how organic the pattern is. SEO experts believe that, link wheels should not be framed to trick the search engines but should include a natural flow from one site to another. For example, the link can flow as more information about an article presented at the adjacent site. This would keep the readers interested along with gaining the attention of the search engine bots. As obvious as it is, different internet marketers make use of different patterns.[4] Some of them would be using only social media sites, while some of them would use mixed media such as video sites, image sites, forums, discussion boards etc.